Media

In media, which includes textual, audio, and visual content, free licensing schemes such as some of the licenses made by Creative Commons have allowed for the dissemination of works under a clear set of legal permissions. Not all of the Creative Commons’ licenses are entirely free: their permissions may range from very liberal general redistribution and modification of the work to a more restrictive redistribution-only licensing. Since February 2008, Creative Commons licenses which are entirely free carry a badge indicating that they are "approved for free cultural works".^[12] Repositories exist which exclusively feature free material provide content such as photographs, clip art, music,^[13] and literature,.^[14]
While extensive reuse of free content from one website in another website is legal, it is usually not sensible because of the duplicate content problem. Website that is largely an exact copy of another website ranks way lower in search engines, so every successful project tries to present something different.